DIGITAL TRANSFORMATION STRATEGY Project: Redrow
CX Planning • SCV • Website • App • eCommerce • CRM
To meet the needs of the modern buyer, Redrow needed to breathe new life into their digital ecosystem to ensure it could continue delivering value for the business into the future.
They were operating separate systems for web, point of sale, e-commerce, and customer relationship management. These systems shared some data through batch interfaces that ran overnight, meaning cross-channel visibility was always at least a day behind reality. Customer records were duplicated across systems, with no single source of truth about customer relationships.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
